- ISBN13: 9781584505679
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Learning CSS technology and continually improving one?s design and developer skills is essential for every Web designer. Professional Web Design: Techniques and Templates (CSS and XHTML), Third Edition educates beginning-to-intermediate Web designers on crucial design issues through general discussion, case studies, and helpful tips and techniques. Using easy-to-understand language and concepts, the book bridges the knowledge gap from XHTML table-based design to full CSS-based design, helping you master the most current technologies and techniques needed. With over 13 years of experience as a Web designer for Fortune 500 companies, non-profi ts, and small businesses alike, author Clint Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and potential aggravation by alerting you to potential pitfalls. Best of all, he shares over 200 of the completely customizable design templates that he has developed over the years on this book?s companion CD-ROM! The designs included on the CD illustrate the book?s content and offer you a variety of options?XHTML table-based coded Web sites, e-newsletters, signatures, Photoshop-only designs, and CSS-coded designs. These designs not only offer the reader a variety of designs that can be quickly customized and used, but are great for inspiration as well. This is a complete Web design training course and free library of templates all in one!Amazon.com Review
Clint Eccher has designed professional Web sites for seven years and now makes some of his designs available as templates through his own site (A5design.com) and with his new book, Professional Web Design. You get 50 templates (each of which features home and second-level pages) and careful instructions on how to adapt them for your own use. Along the way, Eccher offers sound advice on good Web design practices; a little bit about HTML, cascading style sheets, and JavaScript; a look at JPEGs and GIFs; and some insight into "comping" (sketching) a site design for the client's approval.
For the most part, however, this book addresses just those aspects of Web design that readers will need to know in order to successfully utilize the templates. These are designed as "mortised" sites; that is, they are built with nested tables and sliced GIF/JPEG combinations, the kind of design made easy with the advent of Adobe's ImageReady and Macromedia's Fireworks. Although this is not a how-to about using those applications or about creating such sites from scratch, Eccher does help readers learn how to debug and otherwise adjust the source code in order to successfully implement the designs. In addition to trial versions of the major applications, the CD-ROM also contains the JavaScript Cookbook and HTML/CSS Developer's Resource Guide, which provide lots of cut-and-paste source code for all kinds of features (games, sounds, pop-up messages) that can be added to a Web page.
One caveat: despite the templates, this book is too detailed for beginners. For those with some experience, and especially for developers who lack design skills and like the A5design style, this book amounts to an intensive Clint Eccher brain-picking seminar. He offers a few tricks that can be applied to any design (like his tips on how to drastically reduce file sizes) and some good general advice (for example, "Do not get attached to the work" because a client may just decide against it). --Angelynn Grant
Professional Web Design: Techniques and Templates
Tags: Brand New, Techniques, book, design, Mark, fortune 500 companies, Clint Eccher
{ 5 comments… read them below or add one }
In the classroom, when I teach web design, unless the courseware comes with templates the students spend the time creating pages from scratch. While this is worthwhile for novices, there are times when you need templates for some web projects.
In this book the authors has given you over 200 HTML templates, which are on the cd-rom, to work with. By following along with the book you’ll end up creating over 50 pages. You find yourself working with frames, forms, tables, graphics and CSS.
The book should have had the design outputs in color to allow you to be able to see what the outcome would like. I did like the 3 case studies included, which take you from a basic web page to a very advanced design layout.
The cd-rom included trial version of Photoshop, FireWorks, Flash and HomeSite all of which have newer versions out and should be updated for the next edition. I found the JavaScript Cook to be a very handy and useful tool for creating scripts without an in depth knowledge of the coding techniques.
The other handy utility included in the HTML/CSS Developer’s resource guide, which makes the creation of CSS easier. With all the helpful tool and tricks the book is certainly a welcome addition to my HTML/Web Design library. Overall a very good value for the money.
As the title says, this is a book on the design of web pages. It is focused on producing designs that reflect many of the modern trends in web design thought. There was a time a few years back when the web sites of all the major companies used Macromedia Flash to animate, that is create movement, on their home pages. For instance, the authors report, quite accurately I think, that such animation has not proven suitable for the majority of web sites. Like Microsoft’s “clippy” paper clip “help” thing that used to appear at the bottom of Word/Esce./Etc. a lot of people really don’t like moving things.
These authors really like mortised sites. This design philosophy uses tables within tables within tables to provide the view the authors are trying to create. The designs they give in their fifty included templates are of the mortised type. The trouble with mortised sites is that you have to receive all of the information for the site before the browser can begin drawing the tables on the screen. With todays fast processors, this is not usually a problem. But they can get dreadfully slow if you are accessing them over a slow line, especially if they include a lot of graphical images.
The back of the book says this is for Beginner to Intermediate. This does not mean the Front Page level beginner. You’d best have some idea about HTML before you start this one. I’d say it’s an intermediate level book, which is reflected in the wording on the back page.
All the designs are heavily mortised, require a LOT of nested tables, and are mainly geared toward content-heavy sites with extensive menus. (For those of us who think that paying hundreds of dollars of Photoshop is ridiculous when Paint Shop Pro does the same for 1/6 the cost, be warned the templates are Photoshop-centric.)
As someone already said, these are visually stunning examples, but very tables-intensive which can be time-consuming to edit/code and may be problematic for impaired site visitors who rely on web-reading technology. For the dozen or so examples (and their variations), decide for yourself if inspiration is worth the cost.
I have an intermediate knowledge of HTML, some CSS, and javascript. I know a little bit about photo editing (with Paint Shop Pro 7). I was looking for a webpage design book that wouldn’t overwhelm me with hoards of technical code, or tons of eye candy and graphic designs I couldn’t do without having to take a 12 month course in Photoshop. This book was JUST what I was looking for!
It starts by briefly discussing changes in web design over the years as well as refreshing your memory of table and css code that’s used throughout the book and in the 50 designs included in the cd. Then, it goes on to explain what mortising is, without boring you with endless babble, and why you should apply it in your designs. At this point, the author has made his case and then proceeds with teaching you how to do it.
There’s plenty of examples, source code, as well as tips on how to use certain aspects of Photoshop to do everything in the book. (Perfect for me since I had never used PS).
50 designs + source code/files + referrence books + trial software = icing on the cake!
Worth every penny! Get this now!
I’m a graphic designer. For years I’ve explored multimedia and web design on my own, but wasn’t sure my approach was right. This book not only confirmed what I did know, but explained the stuff I didn’t. The templates alone are worth the price. Yes, I believe every designer worth their salt, print or web, should own PhotoShop and knowing HTML is helpful. But I must disagree with the reviewer who said this book isn’t for WYSIWYG/Dreamweaver users. Understanding *why and how* HTML, CSS and nested tables function from a coding standpoint only makes working with Dreamweaver easier. This book is a MUST for anyone wanting to design web pages–for a living or otherwise. THANK YOU CLINT ECCHER for writing the book I’ll never have time to write.
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